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What’s in a name? What’s in a logo?

Niki Ververelli - Friday, June 20, 2014


Actually… a lot! In the early 1980’s, Gail Ververelli (now Gail Torrence) designed the company logo that we use to this day. I don’t think that I need to stress the importance of a company’s brand – but it is vital to any company’s identity. The DJVI logo incorporates the whole of our name. I’ve broken it down for you, so you can see where the D and J hide within the V. Working here, I’ve worked to ensure that the logo is incorporated into all of our materials. There’s something to our logo that speaks for itself, without words. Well-thought out, simple yet structured – like much of what we aim to do. In the same vein, a company’s name is also key to longevity and overall presence. Common in the engineering industry, many firms bear the moniker of the person who put their name on the line in the first place.
 
That in mind, I saw this article (link below) recently on Fast Company & thought it related directly to our company. In it, they discuss the perception of those that utilize their middle initial in correspondence and the like. All of us here, myself included, use our middle initial in outbound communication, directing items to one another and signing off on various things – it’s just what we do. DJV, JAV, NAV – that’s a sample. This is just something that’s always been done here, not as a means to sound more ‘intellectual’, but if it happens to be a side-effect, so be it! (wink!)